Quarvio vs Clearbit (HubSpot): honest comparison for cold email list buyers
Clearbit was acquired by HubSpot in 2023 and is now bundled into Marketing Hub - not a standalone list builder, and accessing it starts at $800/month.
TL;DR — 5 things to know
- •Clearbit (HubSpot) charges ~$4,800 for 5,000 contacts vs Quarvio’s $129 — you save 97%
- •Acquisition: Acquired by HubSpot, November 2023
- •Access model: Bundled with HubSpot Marketing Hub - no standalone product
- •Marketing Hub Professional: Starts at $800/month
- •Standalone product - no $800/month HubSpot subscription required to access list data
Our take
Clearbit was genuinely one of the most innovative B2B data companies before HubSpot acquired it in November 2023. Its real-time enrichment, website visitor identification, and buyer intent signals were differentiated products built on strong data engineering. Many of those capabilities still exist but are now integrated into HubSpot Marketing Hub rather than available as standalone products.
The post-acquisition reality is that Clearbit's capabilities are now bundled into a $800+/month HubSpot subscription rather than available at the lower standalone pricing Clearbit charged directly. For teams already in HubSpot and paying for Marketing Hub, the enrichment layer adds value without additional cost. For everyone else, accessing Clearbit's capabilities now requires committing to a HubSpot subscription that costs far more than the enrichment layer is worth in isolation.
Price comparison
Marketing Hub Professional $800/mo x 6mo at limited reveals/mo
Marketing Hub Professional $800/mo x 12mo
Marketing Hub Professional $800/mo x 30mo
Marketing Hub Professional $800/mo x 60mo
Quarvio: one-time purchase, valid 12 months, pre-verified before delivery. Clearbit (HubSpot) pricing verified against their live pricing page, 2026.
Feature comparison
Where Quarvio wins
- ✓Standalone product - no $800/month HubSpot subscription required to access list data
- ✓97-99% cheaper for equivalent contact volumes
- ✓People-first filters by job title and seniority - Clearbit is enrichment, not list building
- ✓Delivered in 24-48 hours - no workflow setup or CRM integration required
- ✓Works with any sending tool - not locked to HubSpot ecosystem
Where Clearbit (HubSpot) wins
- ✓Deep HubSpot CRM integration - contacts enriched automatically inside HubSpot records
- ✓Real-time website visitor identification - reveals the company behind anonymous traffic
- ✓Buyer intent signals from web activity and form submissions
- ✓Strong technographic data - know what technology stack a company uses before outreach
- ✓Best for HubSpot-native teams doing account-based marketing
Key facts about Clearbit (HubSpot)
Source: HubSpot press release, November 2023
Source: HubSpot product documentation, June 2026
Source: HubSpot pricing page, verified June 2026
“Clearbit got folded into HubSpot and now the only way to access it is through a Marketing Hub subscription that costs $800/month. Used to pay $99/month standalone. The acquisition effectively killed it as an option for anyone not already on HubSpot.”
— u/revops_mgr · r/sales · 312 upvotes
Verdict: cold email list buyers
Clearbit is an enrichment and intent layer inside HubSpot - not a standalone list-building product. Accessing it requires a HubSpot Marketing Hub subscription starting at $800/month, and the product is designed to enrich existing contacts or identify website visitors, not build new verified lists from scratch. For teams that need a verified B2B contact list to import into a cold email tool, Quarvio solves the problem Clearbit was not built for.
Frequently asked questions
What happened to Clearbit after HubSpot acquired it?
HubSpot acquired Clearbit in November 2023. The Clearbit brand and standalone product access have been phased into HubSpot's product suite. Clearbit's data enrichment capabilities are now available as part of HubSpot Marketing Hub. The Clearbit API still exists for existing customers, but new customers access Clearbit functionality through HubSpot rather than as a standalone subscription.
Can I still access Clearbit as a standalone product?
Direct Clearbit subscriptions for new customers are no longer the primary offering. HubSpot now routes buyers toward Marketing Hub, which includes Clearbit enrichment as a bundled feature. For new buyers, accessing Clearbit's data means subscribing to HubSpot Marketing Hub starting at $800/month.
Is Clearbit useful for cold email list building?
Clearbit was designed as an enrichment and intent data layer, not a list builder. Its core value was enriching existing contacts in your CRM with firmographic and technographic data, and identifying website visitors. For building new contact lists by job title and industry from scratch, Clearbit was not the right tool before the acquisition either.
What is HubSpot Marketing Hub's starting price?
HubSpot Marketing Hub Professional starts at $800/month for 3 seats, billed annually. This includes the Clearbit enrichment features. For teams who only need contact enrichment data and do not use HubSpot's marketing automation, email marketing, and landing pages, the $800/month entry point is difficult to justify for data alone.
What should I use instead of Clearbit for contact enrichment?
For CRM enrichment of existing contacts, Apollo's enrichment API, Lusha's CRM integration, or Clay's waterfall enrichment are available alternatives. For building new lists rather than enriching existing ones, Quarvio delivers pre-enriched, verified contact lists by job title and industry without a CRM integration requirement.
Switch from Clearbit (HubSpot) today
Verified B2B contacts from $129 for 5,000. One-time purchase, 12 months valid, 90%+ deliverability guaranteed. No subscription, no seat limits.